Daughter is an innovative communication agency that sees
the world through a female lens.
Did you know that 75 percent of all consumer purchasing decisions are made by women?
F e m m e m a r k e t i n g
At Daughter we don’t see women as one homogeneous target audience but instead as a multi-faceted market that requires pointed tactics. We connect politics, economics, cultural and social trends to create contemporary communication. Daughters combination of strategy and high-quality visuals builds memorable and actionable ideas.
- Understand the contemporary woman and her role at work, within her family, and in society at large.
- Recognize what issues and topics women have on their cultural agenda.
- Map new and emerging target audiences.
- Talk to and not about women.
- Remove everyday stereotypes surrounding gender.
- Equate feminine and masculine values.
- Portray real women in all their diversity.
What can we do for you?
Let us help you make a comprehensive strategy tailored to your needs.
- Mapping your existing and new female target audience.
- Production of mass communication strategies and concepts.
- Communication for SoMe.
- Community management.
Our Online Store
In 2019 our online store Baby Daughter was born and allows us to pour all our expertise into one project.
Play and produce
Baby Daughter enables us to play with and explore every part of the creative process; from initial design to the marketing, all the way to the final packaging.
Audience, Strategy, Idea
Baby Daughter's products are designed to suit and satisfy emerging consumer trends.
V i s u a l c o m m u n i c a t i o n
At Daughter we are passionate about visual communication. Let us create content for your social media, your new campaign, or your online store – no one does it quite like us! We know how to create exciting visuals and understand what catches a viewer’s eye. Let’s play!
Visual communication philosophy:
- Create concepts that stands out in the crowd.
- Design visual content that not only are trendy but also creates new trends.
- Produce diverse visuals that focus on the importance of representation.
What can we do for you?
Let us produce the visuals you need. From designing film sets to styling and photography – we’ll make it happen!
- Art Direction.
- Content creation.
- Photography and film.
- Creative direction.
- Project management.
- Set design.