Daughter

Daughter is an innovative communication agency that sees
the world through a female lens.

Did you know that 85 percent of all consumer purchasing decisions are made by women?

F e m m e m a r k e t i n g

At Daughter we don't see women as one homogeneous target audience but instead as a multi-faceted market that requires pointed tactics. We connect politics, economics, cultural and social trends to create contemporary communication. Daughters combination of strategy and high-quality visuals builds memorable and actionable ideas.

Femmemarketing philosophy:

Understand the contemporary woman and her role at work, within her family, and in society at large.
Recognize what issues and topics women have on their cultural agenda.
Map new and emerging target audiences.
Talk to and not about women.

Our goals:

Remove everyday stereotypes surrounding gender.
Equate feminine and masculine values.
Portray real women in all their diversity.

What can we do for you?

Let us help you make a comprehensive strategy tailored to your needs.

We offer:

Mapping your existing and new female target audience.
Production of mass communication strategies and concepts.
Merkevarebygging
Communication for SoMe.
Community management.
Production.

41 Winks x Daughter

Vi har skapt visuelt innhold til merkevaren 41 Winks.

Creative Direction

Daughter har levert Art direction, set-design, styling & fotografi.

Bakgrunn

Målet var å skape ett visuelt univers rundt det klassiske "Jenterommet" med en moderne tvist.

P r o s j e k t i f o k u s

V i s u e l l k o m m u n i k a s j o n

At Daughter we are passionate about visual communication. Let us create content for your social media, your new campaign, or your online store – no one does it quite like us! We know how to create exciting visuals and understand what catches a viewer's eye. Let's play!

Visual communication philosophy: